“The life coaching course I took with Wellness Professionals at Work completely surpassed my expectations. It is extremely comprehensive and a very solid foundation for launching a coaching business.”   Natasha, empowerment coach

Life coaches provide support, structure, and encouragement to help clients fulfill their potential, make the most of their lives and move forward in the areas which they want to change e.g. relationships, careers, fitness, work-life balance or self-confidence.

Life coaches work with clients to find ways in which they might achieve their aims and help them to set appropriate goals. By remaining supportive and non-judgmental, life coaches encourage clients to maintain motivation and commitment and to find ways of overcoming barriers and setbacks.

TOP QUESTION:  What is the difference between life coaching and holistic life coaching?  Life coaching helps us to improve different areas of our life e.g. work, friendship, personal development, communication, intimacy, well-being, and family.  Holistic life coaching helps us integrate these areas of our life to give a more profound meaning to daily living.


The Diploma in Life Coaching Skills is suitable for anyone who wants to develop a life coaching practice or use life coaching skills in their work. It is relevant for those who would like to coach but either want an all-around coaching qualification or haven’t yet decided on a niche market.

This course is for those who would like to be trained to the equivalent of QCF Level 5.

Professionals who have studied with us include: GPs, counsellors, complementary therapists, army officers, HR professionals, nurses (diabetic, theatre, hospice, general), coaches, advocacy management, occupational therapists, nutritionists, paediatricians, medical physiotherapists, police officers, personal trainers, mental health workers, day centre management, adult social care workers, community service management, health care support workers, teachers and rehab workers.

You could use this learning with a PAYE job or enhance your skills for a new position.  You might start-up your own business or improve an existing business.  Giving this world of portfolio working, you could have a part-time position as an employee and be self-employed at the same time.  You could use what you learn on this course to integrate into counseling, as part of human resource facilitation, to work with people in transition, as part of elder-care, for lifestyle change or with young people.


You can take up to two years to complete this course which is delivered through blended learning (a mixture of supported distance learning and supervised skills development).

I have really enjoyed the course and the whole learning experience.  The balance between distance learning and master classes was for me, perfect.  Although I do prefer to learn in a face-to-face environment, I found the distance learning modules inspired me to be self-driven.  I have also become more self-aware and am able to help myself more.  It has helped me to build my confidence as a coach and given me the tools to be able pass this on to others.   Sarah

  • Face-face supervised skills development: Face-to-face group workshops held monthly (Saturday) in Brighton, Sussex, UK where you can develop your coaching skills under expert supervision, meet fellow students, have coaching yourself and learn new techniques.  You need to attend at least one of these workshops and the rest you can choose.  BRIGHTON WORKSHOPS ARE TEMPORARILY SUSPENDED.
  • Online supervised skills development:  Learn how to deliver remote coaching via online video calls under the supervision of an expert tutor.  There are several online workshops every month on a Saturday where you learn how to deliver remote coaching, receive coaching yourself, meet fellow students and discover new techniques.
  • Accreditation and credibility:

    – Student membership of the Association for Coaching (AC) for 12 months.

    – Accreditation from the Association for Coaching (AC).

    – Accreditation from the National Council of Psychotherapists (NCP).

    – CPD recognition from the Complementary Medical Association (CMA).

    – There is the opportunity to apply for full membership of the AC, NCP and CMA upon qualification depending on criteria fulfilment.

  • Online community:  Access to Wellness Professionals at Work Learning Hub on Facebook where you can access downloadable micro-learning, share resources, ask questions, share successes, ‘advertise’ for co-coaching partners or case study volunteers and gain access to cutting edge industry news.
  • Materials:  Learning materials.
  • Tutor support: Quick turnaround for queries and marking (one week) with support by email, phone and online.  You are constantly encouraged with quality feedback and challenge.
  • Marketing consultation: Included in the course fee is a 30-minute marketing consultation with Karan Hopper of Kameleon Marketing.
  • Business start-up coaching:  Included in the course fee is two hours of business start-up coaching.
  • Business start-up PDF: Included in the course fee is your PDF Business Start-up Kit including templates.
  • Coaching Resource Kit: Included in the course fee is a PDF containing a range of coaching templates to help you deliver best practice.
  • Access to discounted courses: As a student and then as a graduate with Wellness Professionals at Work, we would like to give you discounts on any future courses with us.
  • Access to discounted coaching: As a student and then as a graduate with Wellness Professionals at Work, we would like to give you discounts on personal and professional 1:1 coaching.
  • Study-buddy: As well as buddying up with your fellow students, you have the choice of working alongside a graduate from one of our coaching courses who will support, guide and encourage your learning journey.
  • Access to TOTUM PRO: Wellness Professionals at Work is an approved training provider for the TOTUM PRO discount card which is designed with professional learners at its heart to combine convenience and affordability with the best possible benefits.  This access is available only to students on any of the Diploma courses.
  • Supportive mentorship programme: As well as a quality training programme, your tutors also provide access to mentorship as part of your learning journey.

The course has undergone rigorous scrutiny to ensure it meets the criteria of each accrediting body and is equivalent to a QCF Level 5.

Complementary Medical Association (CMA)

Wellness Professionals at Work is a recognized and authorized course provider of the Complementary Medical Association (CMA).   This course carries CPD points (one point for every hour of study or skills development). Following successful completion of the course, you are eligible for full membership.

National Council of Psychotherapists (NCP)

The NCP is one of the longest established and prestigious societies of its type in the UK and enjoys an international reputation.    This course is accredited as a full qualification.  At course completion, you can apply for full membership as long as you fulfil membership criteria.

Association for Coaching (AC)


Wellness Professionals at Work is an organizational and training provider member of the Association for Coaching (AC) and is committed to the ethical development of coaching as a profession. This Diploma is accredited by the AC and student membership for one year is included in the course fee. Following successful completion of the Diploma and the gaining of coaching hours, you are eligible to apply for membership of the Association which has international recognition.



The International Coach Federation (ICF), have agreed that Diploma graduates from Wellness Professionals at Work can apply for ICF membership as long as the graduate follows the ICF’s core competencies and provides evidence of at least 60 hours of training (which is exceeded on all of our Diploma courses).


Stage One:  Supervised Skills Development and Supported Distance Learning

Supervised skills development

You need to complete 40 hours of supervised skills development before you take on case studies.  You complete this through eight Saturday workshops held online.

You can start your workshops at any time of the year and can book onto any workshop as long as there are places available.  You don’t have to attend consecutive workshops.

Tip:  If you can read The Coaching Manual by Julie Starr (available from Amazon) before you start your supervised skills development workshops, this would be very helpful to provide you with an overview of coaching skills.

Online Saturday workshops:  These run from 9am – 5pm on the following 2020 dates:

  • July: 4, 11, 18, 25
  • September: 5, 12, 19, 26
  • October: 3, 10, 17, 24, 31
  • November: 7, 14, 21, 28
  • December: 5, 12, 19

More dates may be announced.

Supported distance learning

You can go at your own pace for distance learning with the full support of your tutor.  This is designed to give you the underpinning knowledge you need in order to practice life coaching. As well as the pre-course reading, additional textbooks are provided.   Based on this reading and your self-directed study, you complete assignments at your own pace. Completed work is passed onto your tutor for marking and comment and returned to you together with the next module.


Facilitating coaching sessions – showing attention and interest – using exploration skills – showing understanding skills – using action skills

Introduction to the cognitive behavioural approach – 8-step process to using CBC


Differences between coaching, counselling and mentoring – AC Coaching Competency Framework – AC Code of Ethics and Good Practice – GROW Model

Defining self-esteem – Self acceptance – Defining confidence – Language of assertiveness – Values and rights – How to respond assertively – relationship and communication skills – networking – making meaningful connections with others –giving and receiving kindness

Anxiety management – Managing challenge  – Personal control – Temporary V permanent

The definition of visualization and guided imagery – Jung’s approach to imagery – The guided imagery in health – The hidden meaning of illness – Healthy mind, healthy body – Preparing a client for imagery/visualization – Guiding the client using imagery/visualization

Defining mindfulness – Physiological influence of mindfulness –  Mindfulness in daily living – The link between wellbeing and human spirituality – Personal Meaning Profile – Coping Schemas Inventory – The Wheel of Life – Labyrinths

Personal tele-coaching – Group tele-coaching – Personal face-to-face coaching – Personal coaching by Skype – Face-to-face group coaching – Webinars – Teleseminars – Email coaching – Products

You are required to keep a learning journal throughout the course. This records your personal and professional learning experiences related to the Diploma.

Stage Two:  Case Studies

Following your supervised skills development, you need to complete fifty hours of case studies. You complete all case studies in your own time and location, under remote supervision from your tutor.

Stage Three:  CPD and Course Evaluation


Potentially, depending on your lifestyle and discipline, this course could be completed in just over a year.

  • Stage 1:  For each module, there is reading plus one 1000 word assignment.  You could complete one assignment a week or fortnight.  For this stage you are required to attend supervised skills development workshops.  There are several online workshops a month.  Stage 2 could be completed in 10-12 months.
  • Stage 2:  This is 50 hours of case studies completed in your own time and location.  Case studies can run concurrently and could be completed within four months.
  • Stage 3:  This is the quick formality of CPD reflection and course evaluation.

You will be assessed: during your supervised skills development, via assignments, case studies and reflective learning journal.


Laurel Alexander and Jan Eaton are the tutors on this course.

Laurel, Director of Studies is the distance learning support tutor for your modules, learning journal and case studies as well as your facilitator on the online supervised skills development workshops.






Jan is your facilitator on the Brighton supervised skills development workshops.  You can meet Laurel and Jan at our Meet the Team page.


I would say I’ve become a lot more self-aware in the moment/in practice particularly as a result of completing the case studies, with insightful feedback from Laurel in writing and in person.  I’ve really enjoyed this course.  It’s been very thought-provoking and at times challenging.  I couldn’t believe my luck when I was doing my research before picking a life coaching course and found Laurel’s website.  It was the most authentic, non-corporate course/approach I’d seen.  Chris Callaghan, youth justice worker


We are delighted to offer all Diploma students a free 30 minute marketing consultation with our marketing partner Kameleon Marketing. Kameleon Marketing offer affordable, flexible marketing services and consultancy for small businesses, sole traders and start-ups. For more information about Kameleon Marketing visit www.kameleon-marketing.com.


Here’s what some of our Diploma Students have said:

I found the course extremely interesting and have learnt so much. By far the most valuable experience to the course is the master classes. I also found the 1:1 business planning sessions with Laurel very useful. The case study aspect to the course was great, as no amount of reading will be as valuable as actually putting what you’ve learned into practice. The support from Laurel during this period has been great and I’ve always felt Laurel was there to offer advice and guidance when needed. Georgina (www.georginalucy.com)

It is incredible to be at this point.  My self-discovery journey throughout this course has been immense.  I am now so immensely excited to support other woman in their journey to create the life they want and find their inner ROAR!!!  Saran, mental health support worker and coach

The life coaching course I took with Wellness Professionals at Work completely surpassed my expectations. It is extremely comprehensive and a very solid foundation for launching a coaching business. Laurel is an amazing coach herself and shares her vast knowledge with her student, both in master classes and through written feedback. I cannot recommend her or her courses highly enough!   Natasha, confidence and empowerment coach

On a professional level, this course has enhanced my job skills for the better. It has also encouraged me to finally leave a job which I hated and really pursue a profession that better suits my personality, ethos and skill set. Leila

I wonder if you remember my mentioning a mentoring job? I got it!!! It’s for an arts project where I will be mentoring people such as the unemployed, older people, younger people, lone parents, immigrants and people with disabilities. The rate of pay is fab and I’m so excited. The youth work is also going well. I have been working with young people with special needs. I’d like you to know that I got the youth work on the strength of the life coaching course and now have the mentoring position mainly because of the course and also due to the youth work. So thanks again for the course which has enabled me to find work I really enjoy. TC, 28, graduate of 2008

I enjoyed the course, especially learning about how to use questioning and listening skills and motivating others. I also thoroughly enjoyed learning about TA which put a lot of my behaviours in place for me. Jan, retired oncology nurse

The Diploma in Life Coaching Skills has been the best example of CPD that I’ve undertaken in a very long time. A well-structured course with plenty of opportunities for skills practice and skills development. In my work as college manager, this course has emphasized the usefulness of coaching as a means of supporting my team. Before I tended to lean more towards a hands on style of management where I thought I needed to have all the answers. Now I am encouraging my team to become more resourceful and come up with their own solutions. Claire, college manager

This course has taught me so much!  Much of what I have learnt I have not only used with my clients but have applied to myself and situations that I have found myself in.  Thank you Laurel!  The course for me has been life changing.  I never imagined that coaching could have such as impact on people’s lives.  To see the change in my case study clients and to get their feedback has been humbling.  I would recommend this course to anyone who wants to make a difference to others as well as themselves.  Sue Ripley, business manager


Before you commit to this course, we would like to remind you of what makes our courses stand out: robust accreditation, the option of adding modules, personal tutor support, high level of self-development, group interaction, you can join at any time, well-designed learning material, patient and inspiring tutors, live coaching practice, flexible pace.

Your fee of £1999 includes:

  • accreditation from the Association for Coaching (AC)
  • CPD recognition from the Complementary Medical Association
  • accreditation from the National Council of Psychotherapists
  • opportunity to apply for full membership (AC, NCP and CMA) upon criteria fulfilment
  • access to Wellness Professionals at Work Learning Hub on Facebook
  • study-buddies
  • learning materials
  • over 200 hours of distance learning tutor support
  • 40 hours of supervised skills development
  • two hour of business start-up coaching
  • 30 minutes of marketing consultation
  • occasional Wellness Professionals at Work members newsletter
  • discounts on courses and 1:1 coaching
  • PDF coaching resource
  • PDF business start-up resource
  • 50 hours of supervised case studies
  • supportive mentorship
  • student membership of the Association for Coaching (AC) for 12 months.


By instalment

Pay an initial £499 upon enrolment plus ten standing order instalments of £150.

Up front with discount

You are welcome to pay up front and enjoy a 10% discount, making the fee £1799.

You can pay by bank transfer or online.

Use this currency convertor for the investment in your national currency.


1         Send an email informing of your payment to info@laurelalexander.co.uk and complete and return this enrolment form.

2          Pay online here or contact Laurel to make a bank transfer arrangement